Colour Analysis in Milan

Some colours make you look rested. Others make you look tired. It isn't a matter of taste — it is the physical relationship between the pigment in a fabric and the pigment in your skin, your eyes, your hair. A colour analysis identifies that relationship once, so you never have to guess at it again.

Every day, among the boutiques of the Quadrilatero, I watch people buy beautifully and dress badly, for one reason: the colour is wrong. Colour analysis is the fastest way I know to stop buying the wrong things.

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what the analysis Is

Not a list of forbidden colours. A map of how colour behaves on you.

Four variables — temperature, value, intensity and contrast. Those four produce your season. I work with the method of the Italian Image Institute.

What it isn’t: a moral rule. Once you understand how colour behaves on you, you also understand how to wear the colours that theoretically don’t suit you — moved away from the face, mediated by a neutral, or in a different fabric. That is the last part of the consultation, and the part clients use most.

The palette at the mirror: fabric swatches in front of a lit mirror

who it’s for

  • People who buy well and still dress wrong.
  • Rebuilding a wardrobe after a change: of role, of city, of decade, or simply of hair colour.
  • Preparing for a public role or a professional transition where appearance carries as much weight as the résumé.
  • In Milan for a few days, wanting to buy well the first time, because there won’t be a second chance.
  • Standing in a fitting room, no longer able to tell whether that colour is working.

ninety minutes, in four Movements

Before we meet: a client without make-up, hair pulled back

01

Before we meet

Come without make-up and with your hair away from your face. Nothing else is asked of you.

Draping: Gingi testing coloured fabrics on a client

02

Draping

About fifty minutes. Test fabrics held near your face in natural light, one at a time. The difference is visible, and you will see it too.

Your season: colour swatches laid out at the mirror

03

Your season

We isolate the four variables one by one until we reach your precise season — not a label, a reading.

Putting it into practice: a street in central Milan

04

Putting it to use

Which colours for a coat, which near the face, which for make-up. And how to handle the colours you love that aren’t in your palette.

what you take away

A palette you can actually shop with, and your seasonal profile with the reasoning behind it — not just the label.

Your palette in two formats: digital, to keep on your phone inside the shops, and printed. Guidance on metals, base neutrals and make-up colours.

The combinations that work at your contrast level, because two correct colours badly paired are still two wrong colours. And a written personal guide that stays with you.

Colour analysis consultation in central Milan

how it works

Ninety minutes

One session at Via Monte Napoleone 8. Nothing is split across two appointments.

Natural light

Always during the day. Artificial light makes the reading unreliable.

Three languages

English, Italian or German, whichever you think in.

from €120

The full analysis, the palette in both formats and your written guide. Always confirmed in writing beforehand.

If you would like the analysis followed by a shopping day — palette in hand, inside the boutiques — it folds into the image consulting packages, and part of the cost is absorbed.

Via Monte Napoleone 8, 20121 Milan, by appointment. I also work on Lake Como, in Zurich and in Taormina on request.

frequently asked Questions

How long does it take?

Around ninety minutes.

Do I need to come without make-up?

Yes, and with your hair away from your face. Make-up distorts the reading of your complexion.

Does it still work if my hair is coloured?

Yes. The analysis is based on skin and eyes; hair colour is a variable we work with, not an obstacle. In fact one of the most useful outcomes is knowing which tone of colour suits you.

Is colour analysis relevant for men?

Yes, with the same method. What changes is the practical application, not the analysis.

What language is the session in?

English, Italian or German.

Can I shop with you the same day?

Yes, and it is the sequence I recommend — a palette is far more useful while you are using it than the day after.

Do you offer this online?

Colour analysis is done in person: the reading is better that way.

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